Creating a research brand – advice from my Ph.D. advisor published today in Science

Science-2015-McDonnell-758Published in the working life section of Science, Jeff provides some good advice for early career academics – it’s “critical to find one’s focus and voice and have it heard—quickly.”  He discusses how early career scientists need to develop brand identity and reinforce this brand as much as possible.  Defining the optimal degree of focus and brand width is key.  Great advice!

Read more at http://www.sciencemag.org/content/349/6249/758.full?sid=1a3fc95e-5331-4930-b9b6-dd45ab2c9840.

About

Dr. Kevin McGuire is an associate professor in the Department of Forest Resources and Environmental Conservation and the associate director for the Virginia Water Resources Research Center in the College of Natural Resources and Environment at Virginia Tech.

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